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Daily Activity The Process We're going to do this a
little out of order, numerically, and here's why. I want
you to see how to use the systems, tools, techniques,
procedures and functions of network marketing by using
the concepts of this chapter. Through my course of
education in this business there were always references
to you get someone interested by doing whatever the
speaker was saying you should do. With that notion in
mind I looked at my own life and realized the benefits I
was getting from the business were directly proportional
to my interest in being active in the business. As a
matter of fact, when I began looking at this I noticed
that whenever I got a benefit, either something tangible
or a good feeling or whatever, and if I really liked the
benefit, it seemed I would go into or continue the action
that allowed me to get it. |
reward, eliminating pain and stress, even survival itself. The big realization in this area was seeing that, not only for me but for everyone, this is a phenomenon of life. People do the thing that bring them the benefits they want. This opened the door to very effective communication. The basis of this, or any other business for that matter, is benefits. The concept here is that benefits cause interest which, in itself, causes action. If the top of this network marketing structure is based on this idea, then the same basis must underlie the bottom. Therefore, the process is interest, benefits, action! Your job then, is to create interest by identifying benefits that are important to the person you're approaching, then plugging them into the system that helps them get those benefits. It's pretty simple stuff, if you understand how to use it. |
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