Getting Started in 2009

Learn The Story of

Bone Health and The Problems of Poor Bone Health

Review all the information on Bone Health news

The Problem

According to the Surgeon General of the United States: Live Link to Surgeon General

“The aging phenomenon and its potential impact on bone disease are not unique to the United States. Across the globe, the number of individuals age 65 and older is expected to increase nearly five-fold between 1990 and 2050, from 323 million to 1.55 billion. This trend alone could result in a 3.7-fold increase in the number of hip fractures worldwide, from an estimated 1.7 million in 1990 to a projected 6.3 million in 2050 (Cooper et al. 1992b). Even this figure may prove conservative, as it assumes that the incidence of hip fractures among individuals of a given age remains constant. If, instead, incidence rates remain constant in Europe and North America (they have stabilized in these areas recently) but increase by 3 percent annually elsewhere (as is occurring in some parts of the world), the total worldwide number of hip fractures each year could exceed 21 million by 2050 (Gullberg et al. 1997).”

Osteoporosis Live Link to Bone health Facts

Osteoporosis and Osteopenia are by far the most common causes of the fractures discussed in the previous section (although other bone diseases can cause fractures as well). In fact, decreased bone density is an important risk factor for fractures both in postmenopausal women (Stone et al. 2003) and older men (Nguyen et al. 1996). A panel of experts judged that skeletal fragility might be responsible for 80–95 percent of hip and spine fractures in White women, depending on age, along with 70–80 percent of distal forearm fractures and 45–60 percent of fractures at other skeletal sites (Melton et al. 1997). The comparable figures were less for women of other races and for men. While the risk of fracture is highest in those who have osteoporosis, many more individuals with Osteopenia (low bone mass) are at increased risk as well. In fact, an analysis of peripheral bone mineral density (BMD) and fractures in over 200,000 women (The National Osteoporosis Risk Assessment, or NORA, study) suggests that at least half of all fragility fractures occur in this low bone mass group (Siris et al. 2001)

The Solution Link to Bone Health Page

Once again Nikken has brought us another breakthrough line of products designed to deal with bone disease by establishing a relationship with Dr. Narain Naidu, Ph.D. (medicine). Dr. Naidu brings an impeccable resume as one of the world’s top scientists but more importantly a solution to the problem. Resume

The Opportunity Link to Opportunity Page

Nikken has given us a worldwide exclusive opportunity to bring Osteodenx to the public, and this is going to create a huge marketing opportunity. There are millions of people who need and will want to get our products. Here is why.

The Plan Link to "The Ten Things You Need to Know"

I have been doing this business for a long time. My website was dedicated to providing the right information so others could achieve what they wanted from their Nikken business. Obviously, you have made a decision to take advantage of this opportunity just like me and many others.

I feel that the plan we’ve created is THE PERFECT plan for anyone to succeed. I have never been so excited about the future. This plan is simple, easy to learn and easy to pass on.

The Marketing Idea

The basic idea is to lead with bone health. I found that simply talking about this subject opened up all the doors to our Nikken solution. Almost all women are concerned with this and are interested in learning about helpful solutions to prevention and long-term care. Those who have had children and are over 35 are more concerned. The US Government estimates there are millions in the United States alone that have bone disease and that more and more will be affected, as the Baby Boomer population gets older.

There are two stories that need to be learned.

1. “The Retail Customer Story” and

2. “The Business Opportunity Story”

Both are extremely easy and very important. For the first time, we will be able to offer a retail only model which is going to be an extremely important function of your business.

The Door Opener

“My partners and I bring new health care products to market and then once proven take them global. Currently, we are working with a well-known scientist, Dr. Narain Naidu, who has some breakthrough technologies for bone heath that are all natural with no side effects.

We are so excited as this is a multi-billion dollar market and the only competition out there are 3 pharmaceutical companies with products that have major negative side effects.

Dr. Naidu’s findings are published in Osteoporosis International, a major journal on bone disease. This news will bring the spotlight to the Osteodenx product, Dr. Naidu, and the only safe solution to the problem of poor bone health, and we are excited. This is such a great story and it is all ours. In the earlier years of Nikken, starting in 1990, we had the same thing. We started with a product that no one else had, and we had the exclusive opportunity to market it. We created billions in business and helped millions of people get on a path to better health.

I wanted to tell you this so you can join me and take advantage of this incredible opportunity.”

The Retail Customer Model

One can now use the Internet to develop a customer base and a long-term residual income.

Click here to see how my Nikken personal web page has been enhanced by Rich Kotter to promote Nikken's Bone Health products. To have your Nikken personal web page enhanced to be similar to mine, go to www.my5pillars.com/bonehealth to order this service for only $79.

The “Theme” for the Retail Customer Model

Take the Product,

Talk to People and

Send them to your website.

What a simple, unique concept! The original test project created by Jeff VanBlaricum showed that people would buy the products and go on autoship after visiting the website he created. We will develop a new video to recreate what Jeff VanBlaricum started. (We are working on this right now and as soon as we can deliver, it will be posted.) (Also the new PWP should be out in the first quarter.)

In the meantime there is plenty of support information and existing company videos (see Nikken DVD Item #9634 and brochure #9678) that will do the job right now including this site. Your PWP offers the DVD online if you click “Discover It,” “Products,” “Lifestyle Solutions.”

Testimonies will be an important aspect both on the video and written. You will hear some on this site. Accumulate your own as well.

The Retail Story is simple. The need and awareness for bone health already exists. A quick Google search will provide you with lots of ammunition. www.surgeongeneral.gov/library/bonehealth/content.html This link is awesome and has great numbers and validation for the two major diseases Osteoporosis and Osteopenia.

Next -- www.nterminus.com -- this site belongs to Dr. Naidu, and here you will understand how the product works. This will help you explain the problem and solution. Both of the company videos mentioned above explain the technical data well.

Click Here for a sample product slideshow.

The Opportunity Model & What You Need To Do

The Business Marketing Model is simple and easy and is going to fly like the wind. The success key to the opportunity story comes from the focus of your communication and the simplicity of the plan. One of our most recent difficulties is that we became too complex with too many ways to go and this causes hesitation. With a simple story, the decision-making process is easy.

You start by

1. Becoming a product of the product starting with you taking the 3 products Osteodenx, Lactoferrin Gold 1.8, and Calcium,. Item Code US 4271

2. Order the Bio-Replenishment Pack of 5 of each of the 3 products, which will be your demonstration products. (The points also meets policy purchase requirement of 500 PV to protect your personal group sponsoring position if you have not done so before.) Item Code US 4272

3. Order your Nikken personal web page or if you have your own web page you can use that.

4. Gather your support material and facts about bone health, Dr. Naidu, Nikken and the products. Organize a “Presentation Book” on bone health.

5. Develop and practice your story with your support team (sponsor and up-line mentors) and from information on this site.

6. Attend many conference call meetings and webinars so you will be able to hear others’ experience, success stories, and the positive results.

7. Put together a potential list of customers or people who may know customers.

As a policy of the company and to comply with our industry requirements, we all need to have 5 Retail Customers. Our first activity will be to locate and get these five retail customers . This will be a simple project and any number of methods can be used.

1. Talking to friends and relatives

2. Finding women’s groups to speak to

3. Creating flyers, posters, and business cards directing people to your website.

4. All the known methods we have used before, such as home meetings. The conference calls will bring this topic up all the time and as new ideas become apparent and they will get posted.

Simply get out and start talking to people, tell the story, and provide them with the information by sending them to your web site where they will click and order. You will develop customers and open the door to long-term relationships of individuals who will buy our products for many years to come.

I have figured out that 15-20 Retail Autoship customers on these 3 products will generate over $10,000 per year in income. This does not take into account our other products and technologies. So with some imagination, you should be able to do many more. The wellness consultant who was part of the pilot project ended up with over 60 Retail customers in her group and achieved the Silver rank

Click here for Nikken's average Income statement.

The Business Opportunity Click here for the opportunity page

Click here for a slide show presentation example

Here is what I am most excited about.
The business plan is simple. It’s based on each individual doing the same thing.
1. You get your personal product
2. Website
3. Demo product. 5 of each product
4. You go get your 5 Retail customers
5. You sponsor 3 distributors
6. You teach these 3 Distributors to do the same.
With each person focused on these simple steps, your business will grow and grow and grow. Let’s take a quick look at the big picture.

Sponsor 3 First Level Distributors and then teach them to do the same and work down to the sixth level by repeating 3 who sponsor 3 who sponsor 3. When one completes each level with distributors and retail customers this plan is designed to Qualify you for each of the designated Ranks specified.

When you do your 5 retail sales and you help 3 distributors do the same and all distributors start with the same package you did, you would create over 5,000 in Volume and earn something over $750.00. You would meet the qualifications to be an Executive Level Distributor and qualified to receive an additional 10% rebate on the products you sell. ( Refer to the policy and procedures for all qualification requirements)

By completeing the first two levels in a one month time frame you would have enough Volume and distributors to Qualify for the Silver Level and a permanent 20% wholesale rebate. If you don't complete do this in one month you would reach the Silver level by building your 3rd level.