GOLD
Introduction
I understand that you are now ready to go GOLD. Well congratulations. I now want you to get a little more serious about what you are doing. There is no question in my mind that this level really separates the successful from the not successful. By statistic and track record less than 10% of those that get to Silver get to Gold and beyond. There are reasons for this and of course the reason you are doing this with me is to avoid the problems by understanding what ELEMENTS need to be in place. We also want to understand what we must do to get the end result.
In order to make sure we are on the same page I am going to assume that you have done the first two steps. If you bypassed these sections please go back and make sure that you at least read them over and understand the content. In going Gold we are basically going to repeat going Silver 3 times unless you went Silver with a Silver underneath you, then you will repeat it twice. This will be explained in depth further on down the list.
I want you to understand that you are going to be shifting your viewpoint to those below you rather than yourself for part of the run to Gold and this will also be expanded. If you have been Silver for some time and you are now deciding to play again then I would for sure have you go back and actually do Step Two Going Silver.
We are going to approach this the same way as the previous sections, as we will do all the way up the Comp Plan. Well I’m ready to GET STARTED are you? OK let’s move on.
1. OVERVIEW
What is GOLD? The definition in the Comp Plan( see the definition in the Nikken Policy manual), is what needs to be accomplished. However I would still like to expand on this. If you make mistakes at this level, it can cause major problems. We want to, at all costs avoid these mistakes and I will let you know them all, as time goes.
In order to go Gold, according to the Comp plan we need to develop three front line personally sponsored Silver Distributors. Now according to the comp plan one of the benefits of getting to the Gold level is the fact that you can get paid on the production of leaders below you (Silver and above ) down to the third level. I want you to start thinking that in your run to GOLD we want to see Silvers on your Third level so that when you go GOLD you are going to be paid as a GOLD on the activity that you have created. We will draw this out in the Plan section.
There is no question that you earn the Title of Gold when you have 3 Front line Silvers but the mistake made by many is that they didn’t look ahead while they were building the position in the first place. We will see this in the following steps as you go through the checklist of information.
What I want you to understand is how we are going to build this GOLD distributorship using all the information I now have. I now know that the more people you have helping you the easier it is to get the job done. I know the best structure that holds up the longest, which builds excitement and momentum. We are going to focus on the activities that are known to create the results. All you need to do is follow the instructions based upon where you are at.
2.THE PLAN
We want to start out with the Structure that we want to have happen so when we reach GOLD we will be well on our way to Platinum and beyond. Let’s take a look.
YOU
SILVER 1 SILVER 2 SILVER 3
SIL 4 SIL 5 A SIL 6 B C D E F
SIL 7
Now let’s explain this. We need to look ahead at Platinum to see the best way to achieve that level by building this level right.This is with 3 GOLDS as you have activity below and for most of the cases I have seen, you usually have Silvers on your Fourth and Fifth levels when you build to Platinum with the 3 GOLD philosophy. In Chapter 4 of Vested Interest we really see the potential of our comp plan which is the idea we want to learn now versus later.So now that you are starting to build GOLD we will have a bigger vision in doing the activities.
You start by finding SILVER 1 and then you go on to find SILVER 2 but you are also helping SILVER 1 go downward, remember what we said about this in Section 2. In my first month in the business I sponsored 7 front line distributors. One was real serious and I helped him go down and he and those he brought in sponsored a total of 11 so my total group was 18. In the second month I spent most of my time helping my # 1 man and my group grew to 48 and I went SILVER and so did my # 1.
With this momentum going, I then went to my # 2 man and helped him go SILVER in my third month and I continued to help my number 1 man at the same time. # 2 went SILVER and # 1 created two more SILVERS in his organization. The organization was moving downward to the 4th level and I now needed to find my third SILVER and I had run out of my warm market. I went to the advertising medium and placed an add in the LA Times. In my fourth month I found SILVER # 3 and I told you part of his story in the Section 2.
You will see that when you go GOLD with the SILVERS 1- 7in the above example, all that you need for Platinum is A< B< C< D< E and F. This is going to keep the momentum going and you excited. So Find SILVER # 1 and help him go deep while you develop SILVER # 2 and then when you are building SILVER # 3 you will have activity underneath 1 & 2. You will be setting yourself up nicely for the next section.
Here is a good place to say this. Everybody is on the same plan. Start at the bottom and work your way to the top. Once you reach SILVER your next step is GOLD. Keep this thinking in mind and this will teach you how to build this business right. Once you reach Gold your next step is Platinum and so on . So when you start your GOLD run keep in mind the end result that you want to create, a structure like the one above. Obviously you want as many as possible but remember how the business works; when there is activity below you and this holds true for everyone even your down line.
3. CALENDAR
Now you have your calendar in place and your down line should have their calendar in place and you need to have copies of theirs. Your leadership qualities and skills are going to start being developed here. Remember that it is the establishment of activities that is the back bone of Leadership. It is the speed of the Leader that determines the speed of the Group and this could not be more true at this level.
With an active down line you are going to be involved in many 21 clubs and of course this is a good thing, the more the better. Your calendar is going to be full and this is what you want. You can take a break for a moment once you get this job done. Keeping organized will allow you all the time you need.
4. THE TWENTY-ONE CLUB
In Section 2 we went over the idea of the Twenty-one club and the fact that you should do one a month for the first 90 days. If you did this on your run to Silver you more than likely have your 3 front line that want to go SILVER to get you toGOLD. If you don’t then I will suggest this as a method to find your three or at least consider this idea.
If you have distributors below you who are on their run to SILVER then help them set up their 21-clubs so you can help them get to SILVER. Don’t be sitting there waiting for this to just magically happen. That only works in Hollywood. In our business we make it happen. Now when someone decides to take it over and do the work which can happen, then that’s a bonus and the exception and of course we’ll be very happy. Take charge and set them up. I don’t care who does the work, get the job done.
Remember "The whole idea of the exercise is to focus your attention on the activity, don’t worry about the result." The results will happen if you do the work. The more you push out the more potential there is to get results, the INFLOW stuff, money, feelings, emotions, whatever you want.And besides this is how you are going to get good.
5. MANAGEMENT MODE!!!!!!!
For some unknown reason this subject has become a huge misunderstood in our business and industry. We really need to understand the true definition of management so that we don’t end up in the trap of the MANAGEMENT MODE. It all starts when you sign up a new distributor and based upon what you have been told you expect them to go to work and get the job done. You sit back and wait for the results because this has been told in the stories of how some of the Big Guys got to the top.
I have to tell you that there is nothing greater than having the Distributors of the Year underneath you. Let’s not forget however that this just didn't happen overnight. It’s a team effort of many players from all over the organization along with the Company and the circumstances of society. We want to learn from this and set it up right when we start.
Management should be defined as the activity that finds the challenges to production and through effective communication makes sure that they are corrected and then redirects the focus to, the activities that are known to create the desired results. This is not an inactive job. Validate production don’t validate inactivity. Help those that help themselves and never help anyone that doesn’t want to help pitch in. I don’t care who does the work, get the job done.
If somebody is not doing the job then there is a reason for this. Quickly find out and get things back on track. If you don’t have a pay check then obviously no one is doing the work and remember all that we did to get to the top was do the work, that was required to get to the top. Therefore you must do the work until you don’t have to do the work and that is going to be when you reach the Goal, in this case that is GOLD.
6. THE BUDGET
Let’s take a look at money for a moment. I found out some time ago that a business only understands the language of numbers. Business is all about how much or how many. What’s the bottom line so to speak. Well your distributorship is a business because it is involved in Trade and Commerce. We make money only when a product is bought by someone.
Our business costs money to operate as you already know and we want to make sure that we don’t fall into the trap of spending more than we make for too long a period of time, otherwise we will be forced out of the Game. I found some fun ways of using this information to assist me in building my business.
The first and probably the most important area to deal with is to understand the relationship of your needs and wants with respect to what the opportunity has to offer and what must be done to make sure you get what you need and want. Chapter 2 in Vested Interest goes into more detail on this idea. This then became a tool to learn and teach so I want to pass this on now.
The first thing I want you to do is list out all of your expenses for the month. I want the list to include everything you need to spend money on. The total amount then becomes the target to reach as far as earnings from Nikken.If you are full time and this is your only source of income be extremely real here so that we create the right plan. If you are part time and this is to supplement other income then set the target to the amount that becomes important enough for you to do the work. Now we want to understand what does this mean in terms of the Nikken Compensation plan. Let’s take a look. Let’s say that the income level for either case comes out to be $2,500.00 per month. What does this look like in terms of Nikken.
I want you to look at the residual income first. The 6% income that we call leadership bonuses. You earn 6% of the Volume produced by Silvers and above who are in your Pay zone (levels 1- 6 below you. Refer to the Nikken Comp plan for details). Therefore what is the volume that must be produced for you to earn 2,500 based on a 6% commission. This is easy 2500 divided by 6% equals 42,000 Volume. So if you want to earn 2,500 per month on a residual basis, your group( Silvers and above) needs to sell 42,000 worth of product in the month.
Now the next question you will ask is How many Silvers do I need, to produce 42,000 in sales. I have found that when your business is growing and being built you can count on $5,000 plus per month on average. Therefore you would need to have 8 or 9 Silvers in your organization to earn a residual income of 2,500 provided that they sold an average of 5,000. What do I want to know here? It is the number 8. The number I need so now I can draw this on my map and go to work. I can plan out where they can be. I can do this by helping my 3 get a couple each. IT SHOWS ME WHERE TO WORK.
Guess what, once you know how many and where, you can focus on the activities that are known to get the results you are after. You need 8 down the road. We are now SILVER and we need 3 Silvers to go Gold. Line up the three and apply what you learned in STEP 1 and STEP 2 along with this data. Try the 60K club which basically is three silvers in one month and get the job done quickly. I never got there but I came close but I have helped create several 60K Clubs with others. It is important to know the REALITY of what you want.
There are 3 other sources of income that will play apart in your income monthly. Retail , personal wholesale and group wholesale rebates. I want to give you some homework here. Figure out what would need to occur for you to earn $1000 per month, 5,000 per month and 10,000 per month all based upon the Nikken Comp plan. When you have this done e-mail me your answers.In other words, how much wholesale volume, how many Silvers and above. The details.
You will find in time that when you get used to this then all you will need to do in the future for yourself or anyone else is understand what it is you want, figure out what that means in terms of Nikken, draw it out and understand what activities need to be worked on and finally go to work. Do you want a new car? House? Get the message. Use it, it works.
7. WORK WITH YOUR TEAM
In section 2 we talked about finding your team. Now sometimes this doesn’t happen in one month or even two. The best way to make sure you find your team is to GO SILVER each and every month you are working on GOING GOLD. Now your real success and your financial future will be based upon the growth and development below you.
You are looking for someone who WANTS TO PLAY with you. In other words wants to build this business and get the rewards the business has to offer. Not everyone who wants this knows what to do or how to do it in the beginning. Your support and team work will be key.
I can’t think of two many individuals who would turn down $5,000 per month in residual income. Especially in today's economy. Understand that you are working here with someone else who is a major part of your business. Whatever he makes for the most part you make . Your success will be based upon the success of others.
There is no way I could have reached the top without great people underneath me. So really, when you go out to find your team keep this in mind as a part of your communication, the idea of helping each other. You got to SILVER with a team find those that want to work and get them on this program and really start to create the momentum we talked about.
8. TARGET OUT YOUR PRODUCTION
There are a couple of instances that come to mind on this topic. The most recent one will work to explain what I mean. It’s in a way a bigger Name , Want and Get Game. But this time it will be used to set up the pace that you want, become aware of the help that you can get and define the activities to be done.
In the Book Vested Interest I talked about my neighbors Ralph and Geri. We used the inhome party format over a period of 6 to 8 weeks to find their three front line partners. As a matter of fact in the first party we found Gold number 1, at the second party we found Gold number 2 and the third and final player showed up at the third party. Now it is important to understand that they were doing the basic activities as outlined in sections one and two. Those were the results.
We would plan out and target all the activity each and every week. We had weekly meetings with the team to get things started. We would identify who was working with who and what they thought could happen. The process took a few months to develop and that was fine. The key is that they built a machine that was building momentum that took them right on up to Platinum.
At the beginning of each month I would draw out my organization to see where I could grow the business. I wanted to create a front line SILVER and I would also want to target out new SILVERS in the down line. I would get together with the key people and together we would then break down the activities and the production so we could all see where to work and what needed to be done to reach the goal.
9. WHAT TO DO ONCE YOU SPONSOR A DISTRIBUTOR
In Section 2 we discussed the idea of going deep underneath as quickly as possible. On top of this we want to set up and really understand what this distributor is all about as far as capability. Here is a lesson that I learned many times. I didn’t understand who I had on my team and as a result I expected unrealistic things from them and as a result I became disappointed. All I needed to do was communicate and keep pushing until I found the RIGHT person. Now don’t misunderstand me here.
You want as many on your team as possible but not every one is going to do what needs to be done to give you what you want. They may all contribute but not in the same way. The way this business works is when you bring people to the picnic, who bring people to the picnic. So when you have a down line make sure that you understand what the are capable of doing. Place them on the right path that they need and if they are not what you need to build your business then go find those that are and don’t sit around waiting for something to happen. "Those that will will"if you present the product and the opportunity.
A good habit to get started is the daily weekly monthly communication with your key people. Think of it like you were in an office environment. You would have meetings daily and weekly . You would have month end meetings and you would be talking all the time either to plan or to go into action. Take this idea and put it to work here. Keep a list of the topics and ideas that you and your down line are working on, be efficient about this but stay on top of what activities you need to be working on.Now make sure that you get their agreement first and make sure that they understand this . Otherwise you may seem to be a pest. Agreement creates reality.
10. GET YOUR SUPPORT TEAM IN YOUR DOWN LINE
One of the greatest benefits I received from this business was the support of my up line. It came in the form of "GETTING IN UNDERNEATH ME" and helping those in my organization. The first thing I did was introduce him to the team. You will have many different relationships in this business and you will find friends in many different ways. This is a KEY ELEMENT in our business. We will stay involved because of this. In Chapter 8 of Vested Interest I talked about Benefits. They can be similar and they can be extremely different.
When you introduce your upline to your down line you open up this door to create the relationships. This happened with Reed Nelson and Roger and Judy Boger. Reed was two up from me and Roger and Judy were two below me. I was absent from the business for 3 ½ years. They developed a relationship and my down line was being developed. When I returned I did the same thing. I got underneath Roger and Judy and helped them develop their business. Guess what? We all won big time.Use your support team, create the relationships.
11. CONFERENCE CALLS; GROUP COMMUNICATION
We are a business that is all about communication. It is how everything gets done. We are in a society that is spending a tremendous amount of time through many different mediums communicating. The hottest of these areas is the INTERNET and we all need to find a way , the right way to utilize this for our business. I am beginning to see the light myself. Although I come from the old school I still can learn. I’m also finding that this is fun.
The point here is that it is the speed and direction of the boss that dictates the speed and direction of the crew. Now anyone can be the BOSS and effect the crew.Communication must start from you. You want to know where everything is at, who’s doing what, where do you need to be,how are we getting trained and mentored. All of which are done through communication. Set it up. Have your own group call to bring together your key people. In the beginning have your support team help you. It may only be 1 or 2 people but start getting into the habit of making sure the communication is happening.
Of course you can always stay connected and participate in the already existing Conference calls that your support team has set up. This is on top of that. Here’s the point. You need to do the work. You need to know what’s going on with your group. Each activity of the business plays a specific roll in the long term results. There are many different ways to accomplish anything. How and where are circumstance based and that always changes. The activity however does not. Be in touch with your group on a regular basis for the purpose that you so choose. I would do it very business like and formal. That worked for me.
12. GETTING INTO ACTION
The key to ACTION is based upon INTEREST. The key to Interest is based upon BENEFITS. Therefore it is Benefits that create Action. But how do Benefits create action. Let’s take a look.In life as we know it, we are all trying to do the same thing, live our life to the best of our ability, under the circumstances we are dealt with. Take a good look around you and you can see the great diversity of situation and circumstance. The common denominator is however we all react the same way to a situation or circumstance.
I came into this business for the MONEY. That’s it. I know people that came into the business for the PRODUCT. That’s it. I also know people that came into this business for SOCIAL benefits. These are all different in their own rights but the way to get them is the same. What I have observed over time is when you can identify a benefit that is extremely important, the more you need and want it the more you will go into Action to get it. This is an ELEMENT of this business that must be in place if you want this to work for you. It has sometimes been refereed to as your Passionate about what you are doing.
Now what you need to do in specifics is simply follow section two and go Silver again and again until you have the desired number of Silver Legs that you need. In this case that is 3. You are going to do this as you know by helping those you recruit go deep, which is your depth too. Don’t forget that your success is based upon those below you and there success. By you going SILVER again, understand that this now meanscreate the activity so that Twenty Thousand dollars of product sales takes place under one of your front line so that he/she goes SILVER.This way you will create the activity that is known to get the results until it gets taken away from you by the success of your front line.
At the beginning of the month or near the end of the previous month I would always evaluate what was going on in my business. I wanted to make sure that my plan was working and I also wanted to make sure that my next moves were in line with what I wanted. When you use numbers this is real simple. How much Volume do I need and who is going to help me get there and if I don’t have enough people where am I going to find some. Plan it out, what are the activities. Play the What do you Do Game, send out some letters, go see some old class mates. I need twenty thousand in volume there are four of us on the team so therefore we each need to figure out a minimum of 5,000. What then is there plan etc,etc.
All of this was based upon the Benefit that at first was Perceived and later became a reality. What will get you into action in the beginning is going to be based upon the desire of what you want. Getting that will keep you in the game. Make your benefit important and motivational and realistic, you can always increase it down the line.
13. THE NAME WANT AND GET GAME
I always kept a list of my down lines potential prospects that had been identified. I would update it daily but more importantly it would allow me to stimulate activity by increasing the activity of placing names on my down lines list. We want to play this game with our down line to help them work it and get the benefits. Each new recruit opens up the door to 100’s of people for you to talk with. You should never run out of people to talk with.
I always wanted to meet the new prospects and work on ways to bring them in and it became much easier to keep up with things if this administrative piece was put in. Now with that said again you are building a GOLD business right now and what we need to do is find those 3 key front line and help them get to Silver. Keep putting names on the list and putting them through the information process until you get the job done.
14. BUILDING VERSUS STACKING
In the beginning and especially when one is new there is a tendency to want to "build for your down line" because they are new and haven’t quite got it yet. One in an attempt to help sponsors and places these new distributors underneath one of their own. This activity is usually done as an attempt to help.
You really need to be careful here. If you decide to sponsor underneath here are some points to think about. This is a business of relationships. If you establish the relationship with a prospect and they sign up and then you place them under someone else you will more than likely have problems. If your new distributor doesn’t know their sponsor, you will more than likely get stuck doing all the work or you will loose the new person for lack of connection.
I have done this before but I made sure that the new person being sponsored knew their upline and this person must be involved and contributing to the overall progress. Never reward "no production" it doesn’t usually work.
The best thing here is to help your new distributor find prospects and sign them in rather than sponsor and place.
15. YOUR PROMOTIONAL ACTIVITIES
We defined these activities in Section I Getting Started, Section Two Going Silver and here we want to expand this idea to involve our down line..One of the main benefits of our business is LEVERAGE. If each one of your distributors is involved with these promotional activities, you will have a BOOMING business. So go over these areas again but with the view of assisting your group and getting them involved.
IN PERSON: this activity is talking with someone you know or someone you run in to in your daily travels. I would always carry business cards and when I was out and about I would try and meet and talk to anyone I ran into. I might talk to them to find references or to see if they might be interested. I would try and collect a business card from them or set up a future event.
I was in an airport on my way home from an Expo when I ran into a couple of professional lady golfers. After a brief conversation they became very interested in what I had to offer. Within two weeks they bought over $2,000 in product.
PUBLIC EVENTS: There are many public events that you can utilize to promote your business. Trade Shows, Business Clubs like Le Tip, Specialty events, like Dog Shows and Cat Shows and Car Shows. Here’s the idea put yourself in the position to FORCE the activity to be done. Remember the "Whole idea of the exercise is to focus your attention on the activities that are known to work; don’t worry about the results. Your job is CREATE INTEREST in what your about. Put yourself in front of people and the rest takes care of itself.
TELEPHONE: This is a great tool to use and it doesn’t take much to learn. If you want a quick course in Telephone Sales, go sign on to your local newspaper subscription department. Most of the major cities have one and for a few weeks you will get trained on using the phone. I have spent many years in the Telephone Sales industry and I will tell you that practice makes perfect. You have the Yellow Pages which can be an excellent source of names and numbers. There are many scripts available to learn how to make these calls. Maybe it’s to find a reference.
I remember one of my front line Platinum's was watching a TV game show. The contestant on the show gave out where she lived. Joe used directory assistance and found her number. She signed up as a distributor. Here’s the point. Just do it. Iron out the kinks along the way. If you need help find the resource that can help you.
E-MAIL / INTERNET: The twenty-first century is here and the mode of communication is the Internet and you had better jump on board as soon as possible. Today and based upon my own experiences people want to work at home, if they can find a way to work from home and pay the BILLS. There are many lead generating Internet companies out there that you should look at to promote your business. Get on board.
REGULAR OLD FASHIONED MAIL: I’m from the old school. I would write a letter and promote this way as it is what I was used to. The Internet was not an item when I started in 1991. Even today I get invitations in the mail to attend all kinds of events. When a new professional business starts up where I live, I usually always get a letter of introduction and so doesn’t everyone in the neighborhood. Let your imagination run wild here. If you would increase the amount of "OUTFLOW" activities in your business I will guarantee that your business will grow. It is quantity first and then we will focus on quality. First we want to have lot’s of people to talk to. Ask yourself this question. Did you know 48 hours before you joined Nikken that you were going to sign up and do it? I don’t think so. Neither does anyone else. You never know what the circumstance of someone is until you see the reaction of what is being promoted. Beauty is in the eye of the beholder. Don’t forget this!!!!!
ADVERTISING: This is a great tool for some of us. I was able to get a real good guy from an ad in the LA Times. Many use this approach constantly. I would probably use the Business Opportunity Section to advertise in.
FLYERS: This is always proven to create results when the right numbers are involved and the right circumstance. Did you ever go to a swap meet and when you come back to your car there is a flyer on the windshield? It is a little slower but there are many places where this can be profitable.
REFERRALS: I would use this method always and that is the idea of promoting to your "warm market" looking for referrals. I will give you an example. You know a life insurance friend that you would really like to get into the business. However you are not sure if he is right and early communication suggests that this is not for him. I would call him up and ask him if he knows anyone. Let’s expand this.
Hi John: Dave here. I was calling to see if you might possibly know anyone that is in need of a job . I am currently looking at developing a business in the Alternative Health Care industry and I’m looking for a couple of entrepreneurial types. Do you know anyone like that?
Now this idea is to use their credibility along with your friendship to find people to talk with. I have used this technique a bunch and it works if you do it enough times. You will develop your skills over time. Practice makes perfect.
BUSINESS CARDS: Number one get plenty. Always have them with you is number two. Put them in all of your bill payment envelopes. I have known of a few people who would send their business card and a flyer with each bill payment envelop. It’s another idea.
DIRECT APPROACH: This is a method that can be done with complete control and precision. In my workshop I had an exercise that is based upon this technique and I will provide this for you as a means to get as many names as you want. I am going to create the activity for you to participate. As a participant in the "Royal Diamond Team" you now have some homework to be done in order to move on to the next section. This will also legitimize your activity as well. Now I am not going to be able to see you upon completion so you are going to have to play this straight and no corner cutting. There will also be a prize for the most.
THE WHAT DO YOU DO GAME
THIS IS FOUND IN DETAIL IN POWER PLUS
Instructions: In a Three hour period of time you are to go out into society and find as many different occupations as you can find. In other words you need to go talk to individuals and find out what they do for a living. You will do this by making the following statement:
Excuse me, I am involved in a Training program contest and I was wondering if you could help me out. I need to find as many different occupations of people as I can. Do you mind telling me your occupation.
Now in order to validate that you actually found a given occupation you need to have the individual print his or her name and phone number and occupation on a piece of paper that you hand them and they must sign it as well. You can collect a business card but they still need to fill in the answers on your paperwork.You can only have one of any given occupation on your list to play the game.
Creating the Form. ON an 8 ½ by 11 piece of paper write out at the top, Occupation Contest. Create four columns titled, Name, Occupation, Phone Number, Signature. On the left hand side write the numbers straight down from 1 to whatever. Upon completion you will fax or e-mail in these sheets to signify your completion. Don’t worry I’m not going to do anything with them but you will .
You go out to any public place you want and use your imagination. I am not going to tell you what’s going to happen but I will let you know that if you do this and this is completely up to you , and you work it hard, you are going to be amazed. Remember the whole idea of the exercise is to focus your attention on the activity, don’t worry about the results.
Good luck and have fun.
16. YOUR PIPELINE
This idea and concept has been used in the sales and marketing industry for years. It is the idea of comparing the sales process to a pipeline of oil or gas. Once you open the gates things start to flow. In Vested Interest I made the reference to the Factory concept. Number 1 was prospecting , number two was information, number 3 was validation etc.
You will find in our business that there are only so many activities. We continue to do them over and over again. The more we do the more will happen. If you prospect then you will find distributors. The more you prospect the more distributors you will find. Once you have distributors you can then become Silver. Once you are Silver and if you continue with the prospecting you will find those who will go Silver. You continue until someone goes gold and so on and so on.
In time your business like mine will be creating every Rank and accomplishment that is offered and all because you sign up. This really is a nifty business. So start filling up your pipeline and the pipeline of your distributors and the rest will take care of itself.
17. EVENTS
We determined along time ago that Leadership was based on the establishment of activities. Start here by making sure that there are plenty of events going on. If there are then use them, if there aren’t then create them.
Use our past for ideas and get support from the Platinum's and Diamonds in your area. If there none of these folks around then it is up to you to set the pace.
18. GOING GOLD
I have always been a firm believer in building one leg of your business at a time. When I started this was the view and in hindsight it made a lot of sense. It’s kind of like the roots of the tree. The deeper the stronger. Develop a leg and then go to the next.
But how deep should you go and when should you move on is always going to be based upon the action and activity. If you have a strong front line that can move on their own then you can move on. If you don’t then you need to stay involved until someone shows up and that maybe two or three levels deep.
In the long run bigger is better and deeper is stronger.
GOING GOLD
CHECKLIST
This is the Going Gold Checklist. Use this list to make sure you complete each item. When complete sign and date that you understand and or have completed that item and then E-mail when finished. If you are doing this for information only as you are a Gold and above then you don’t need to e-mail in anything.
1. OVERVIEW_________________________
2. THE PLAN__________________________
3. CALENDAR_________________________
4. TWENTY-ONE CLUB____________________________
5. MANAGEMENT MODE_________________________
6. THE BUDGET___________________________
7. WORK WITH YOUR TEAM___________________________
8. TARGET OUT YOUR PRODUCTION______________________________
9. WHAT TO DO ONCE YOU SPONSOR A DISTRIBUTOR_____________________
10. GET YOUR SUPPORT TEAM IN YOUR DOWN LINE______________________
11. CONFERENCE CALLS__________________________
12. GETTING INTO ACTION________________________
13. THE NAME, WANT AND GET GAME_____________________________
14. BUILDING VERSUS STACKING_____________________________
15. YOUR PROMOTIONAL ACTIVITIES_____________
16. YOUR PIPELINE_______________________
17. EVENTS________________________
18. GOING GOLD_______________________
I,___________________________HAVE COMPLETED ALL 18 ITEMS IN THE GOING GOLD CHECKLIST.
BY_____________________________
DATE___________________________
